02 AM | 06 Oct

O.N.E. Power

Organizing a Nucleus of Economic Power


There are 43 million African Americans in the United States, 13.7 percent of the total population, the second largest racial minority in the country…

Even with these impressive numbers and buying power most mainstream advertisers are not inclusive, do not include African Americans in media and marketing plans and have underestimated the market size.

…the African American population is an economic force to be reckoned with, with a projected buying power of $1.1 trillion by 2015.

Also worth noting, the population of African-American consumers growth outpaces the rest of the population by 30 percent. Additionally, the demographic is younger, more educated and has higher incomes than commonly believed.

C. Daniel Baker | Black Enterprise

What can we do right now?

We need to create methods to identify and locate black owned businesses in our communities. We need to challenge ourselves to keep our dollars circulating in the black community by any means necessary.

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